The act of publishing and marketing information in way to improve search engine understanding of

website content.

***Arguably the best marketing strategy ever as it enables you to reach unlimited people with even

the smallest budget.***

•        The only three main search engines to worry about are Google, Yahoo, and BING.
•        Currently Google receives 75% of all searches.
•        Believe it or not YouTube even receives more searches than Yahoo and BING now.

Google is powerful so you need to focus your efforts around them related to SEO.

•        Search engines make money with advertising and they get people to perform searches by providing relevant results to their users.
•        If someone types in Titleist golf club into a search engine the expected result is that.
•        The users don’t want to come to a page that has information on Calloway golf clubs or even worse a page related to golf bags or golf balls.
•        Search engines have a vested interest in providing the best results possible.
•        You need to make your pages and your website as relevant as possible.
•        There are several different on page optimization factors that you can do to make your pages search engine friendly and more relevant for the search engines.

•        Put Yourself In Your Customer’s Shoes
•       What problem does my product (or service) solve for my typical customer?

•        See What People Are Already Searching For To Find Your Website
•       Google Analytics, Webalizer, Awstats (Cpanel)

•        Consider Related Keywords
•       Pet Supplies – Dogs, Cats, Birds

•        Adwords Keyword Tool
•       Adwords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal)
•       Search Within Competitor Websites For Their Keywords
•        Run Google Searches
•        BING Search
•       Related Searches On Right Side
•        Google Insights (http://www.google.com/insights/search/)
•        Google Trends (www.google.com/trends)
•        Competitor Websites
•        Remembers Plurals and Synonyms
•       auto parts (car parts, automobile parts)
•        Merged and Hyphenated Words
•        Misspellings
•        Add Keyword Modifiers
•       Buy Nintendo Wii, Cheap Pet Supplies, Best Price Motorola
•        Remembers Plurals and Synonyms
•       auto parts (car parts, automobile parts)
•        Merged and Hyphenated Words
•        Misspellings
•        Add Keyword Modifiers
•       Buy Nintendo Wii, Cheap Pet Supplies, Best Price Motorola

Below list the sections we need to deal with web design for optimization

•        Title tags
•        Meta tags
•        Header tags
•        Internal link structure
•        URL structure
•        Structure of content.
•        Title tags are the single most important on page ranking factor out there.
•        <title>Your Keyword-Rich Title</title>
•        Should have the exact phrase you are trying to rank for.
•        The exact main keyword phrase should be at the very beginning. SE read left to right.
•        You should repeat the keyword phrase or a plural/singular version of it.
•        Keep in mind that singular and plural keyword phrases come up differently in the search engines.
•        For example: laptops and laptop produce totally different results. So you want both in your title tag.
•        Sample of good title tag:

              Dog Collars - Find the Best Dog Collar for Your Dog

              Weight Loss – Your Source for Weight Loss Tips

•        Meta tags including the meta keywords and the meta description have a very minimal part of making you rank high in the search engines, BUT they should be used!
•        Your meta description is especially important because it is what the search engines will typically pull from in the search results.
•        You need to include your main keyword phrase for the page in there and a call to action.
•        The meta tags should be used very carefully, but it should only include the pages main keyword.
•        Examples of good meta descriptions:

                Get in touch with a Tulsa, Oklahoma chiropractor that this both trustworthy and reliable.

                Working Capital Financing - What is working capital financing? Working capital financing is the lifeblood of your growing business.

<HTML>
<HEAD>
<TITLE>Working Capital Financing</TITLE>
<META NAME="keywords" CONTENT="Working Capital Financing">
<META NAME="description" CONTENT="Working Capital Financing - What is working capital financing? Working capital financing is the lifeblood of your growing business. If you have commercial real estate and income producing equipment, you can obtain a working capital loan that can help pay down credit lines or accounts payable thus paving the way for growth opportunities. What is the typical loan amount and terms?">
<link href="App_Themes/Main/Main.css" type="text/css" rel="stylesheet"> </HEAD>

•        Header tags, after title tags are extremely important to your on page SEO.
•        In the HTML they look like this: <h1>, <h2>, <h3>, <h4>, <h5>, and <h6>

•        For example the <h1> typically generates the largest font so it is the most important one that the search engines look at.
•        The header tags act like headlines on your web page.
•        Your header tags should look natural. They would be like sub-headlines on your page.
•        For example:

<h1>Your Source for WSU Cougars Gear</h1>

                Article…………goes…………..here…………

                Article…………goes…………..here…………

                Article…………goes…………..here…………

<h2>Buy WSU Cougars Gear and Save!</h2>

                Article…………continues…………..here…………

                Article…………continues…………..here…………

•        Your website should be easily spidered by the search engines.
•        Your internal links should be text based links.
•       www.petronic.com
•        You need to use anchor text when you link into pages within your website. The keywords should be part of the link. For example:  <a href=http://www.yourdomain.com>Chicago lawyer</a>

•        You should have no more than two links from your home page to your internal pages.
•        Use a sitemap and an RSS feed if possible.
•        The sitemap contains all of your links.
•        Sitemap links are all text based URLs that basically helps the search engines spider and pick up all of your content all at once.
•        Your URLs or links should contain your main keywords in it. For example
•        www.yourdomain.com/miami-pest-control
•        www.yourdomain.com/wilson-tennis-rackets
•        Use the permalinks from Wordpress to do this.
•        Name your HTML files in your web editor. Do this on your future links and pages.
•        Your articles on your site should contain your main keywords near the beginning of them.
•        Articles should be broken apart with the header tags in between.
•        You should try to include your main keyword once or twice in the first paragraph and place it anywhere that makes sense in the next paragraphs.
•        Try to include your main keyword in the last paragraph of the article.
•        Perfect Keyword Density is a Myth!
•        Don’t get caught up in keyword density with your articles at all.
•        Write for humans and not for search engines and the search engines will appreciate your content.
•        Write unique and relevant articles.

          Target 1 keyword phrase per article