Video Marketing Overview

1. Video marketing is a powerful strategy for driving a lot of targeted visitors to your website.
2. Not only can video marketing help increase your traffic by showing up in the search engines, but also it can easily be a fabulous viral marketing tool.
3. Your video gets seen in the search engine results, in searches in the video sites, and even gets syndicated and embedded on other websites.
4. YouTube alone gets more searches than Yahoo and MSN search engines do.
5. Statistics show that more people spend time online watching video than they do actually watching TV.
6. Some of the most visited websites online are video hosting websites.
7. Videos give you a new way to build credibility and generate massive exposure for your business online.
8. In most cases it is free to promote your video online as the video hosting sites like YouTube want your content because it helps them make money.

Videos Can Be Simple

• One of the biggest reasons people do not start using online video in their marketing is because they feel videos are difficult to make.
• You can literally make a good online video in under 5 minutes and it won’t even take special software.
• Here are some examples of some basic videos: 

1.  
   1. Picture with audio.
   2. Slideshow of pictures with music background loop or audio.
   3. Web cam or digital camera video of you talking.
   4. Screen capture videos.
   5. PowerPoints and screen capture software.