You may simply follow the steps below to know the current status of you web sites and add features to it. 
Checking Website Statistics

1. Use the following programs to check your website statistics.
   1. AWStats, Webalizer, and Google Analytics
   2. Web hosts offering Cpanel give you stat tracking software that you need.
2. Unique Visitors and the length of time they stay on your website are important things to look at.
3. Also, try to see which pages they are leaving your website from as well.
4. Look up the various keyword phrases that people are finding you for.

AWStats and Webalizer

1. Provided by website hosting companies that offer
2. Make sure you have selected to view stats for them in your Cpanel.
3. AWStats and Webalizer will vary quite a bit from each other.
4. Let’s look at an example of each of these.

Google Analytics

1. www.google.com/analytics
2. Free website statistic tracking program.
3. Stats will vary from the other programs as well.
4. Simply Add a line of code to your website.
5. Very clean and user-friendly features.
6. Here is an example.

 
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Social Bookmarking Overview

1. It is a method for you to share, store, and organize websites, stories, or things online that you appreciate.
2. It is more of a way to share your favorite websites with the world.
3. Social bookmarking websites get a lot of traffic.
4. Submitting to these websites helps you build backlinks and exposure for your website.

Social Bookmarking Tips

1. You want to bookmark both your home page and your internal pages as well.
2. You will also bookmark your blog page and other Web 2.0 properties like Squidoo pages or online videos.
3. Use your keyword phrases as the title for your bookmark.
4. Might consider setting up several social bookmarking profiles as well with each website.
5. You want to also occasionally bookmark other pages.
6. Use tools to automate the process.

Social Bookmarking Preparation

1. Come up with the following before you start bookmarking and place in a Notepad file:
   1. The title you are going to use.
   2. A short description.
   3. Your keywords and tags
   4. Your URL

Go to www.socialmarking.com and sign up for the sites you see on the page after you put in your title and URL.

Social Bookmarking Sites

1. www.socialmarker.com for a list of sites.
2. www.socialmarking.com for more.
3. www.onlywire.com (helps automate the process)
4. www.digg.com
5. www.propeller.com
6. www.mixx.com
7. www.reddit.com

More Social Bookmarking Strategies

1. Setup multiple social bookmarking profiles.
2. Ask friends to bookmark pages for you and you do the same thing for them.
3. E-mail your list.
4. Bookmark videos you submit, press releases, articles, and new blog posts.
5. Bookmarking helps build backlinks, exposure,  and helps get your new content indexed.
6. Building links to article, video sites, and Web 2.0 sites help them rank.

Web 2.0 Properties

1. Web 2.0 sites are basically social type websites where most of the content is user generated.
2. You can leverage Web 2.0 websites for more backlinks, exposure, and traffic.
3. There are many different Web 2.0 properties that you can leverage for more traffic.
4. You simply add your content to them and link to your website if applicable.
5. Use your core keyword phrases as the title of these properties.
6. 4 Web 2.0 sites I will show you how to use include:
7. www.Squidoo.com 
8. www.HubPages.com
9. www.Weebly.com
10. www.Issuu.com

 
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Marketing Your Articles

•        Ping each of your articles with www.pingomatic.com.
•        Bookmark each of your articles using www.socialmarking.com or use www.onlywire.com
•        This method will increase the effectiveness of your article marketing tremendously.

Article Marketing Weekly Plan of Action

1. Research keywords and subjects for articles.
2. Make a list of 25 article titles.
3. Start writing articles. (Use PLR and Software)
4.  Submit articles to article directories.
5. Ping Articles
6. Bookmark Articles.
7. Repeat steps above each week.

 
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Creating Content for Articles

•        Research other websites, books, magazines.
•        Use software to help you find information.
•        Rewrite PLR articles by adding content to them or combining PLR articles.
•        Use PLR ebooks that give you the rights to use as articles or content and combine pages to create articles.
•       One PLR ebook with 50 pages could be around 50 articles for you potentially.
•        Record yourself creating your articles using a free program like Audacity and than transcribe the content.
•       You can speak faster than you can type usually.
•       Tip – Read PLR articles in your own words.
•        Use a text to speech program called Dragon Naturally Speaking that will type what you say.
•       Make sure you go back to edit, but pretty accurate.

Maximize Your Traffic Opportunities

•        Create as many articles as possible. Basically the more articles you can create and distribute the more traffic you can start to see.
•        Ensure you have keyword rich titles that have been researched so you know there is interest in those topics.
•        Have a good resource box that sends them directly to your website or landing page.

Distributing Your Articles

•        Article Directories
•        Offer to write articles for blogs and websites in your niche.
•       Make posts on forums in your niche telling them you would like to write a few unique articles.
•       E-mail Website Owners
•        Use Article Software Service
•       www.articlemarketer.com 
•        Research websites that want content in your niche. For example:
•       golf “how to”, golf submit article, golf information, golf submit content
•        Article Marketing Automation Service
•       www.seocounts.com/ama
•        Submit to Web 2.0 Properties
•       Squidoo.com, HubPages.com, Weebly.com, etc.
•        Research websites that want content in your niche. For example:
•       golf “how to”, golf submit article, golf information, golf submit content
•        Article Marketing Automation Service
•       www.seocounts.com/ama
•        Submit to Web 2.0 Properties
•       Squidoo.com, HubPages.com, Weebly.com, etc.

Article Directories

•        Here is a list of some top Article Directories
•       www.EzineArticles.com
•       www.GoArticles.com
•       www.ArticleDashboard.com
•       www.ArticlesBase.com
•       www.ArticlesAlley.com
•       www.iSnare.com
•       www.helium.com
•        Use profile page for backlinks and credibility.

Distributing to Article Directories – How To

•        Use a text pad file to copy from when distributing articles.
•       Include your title in there.
•       Create a list of keywords.
•       Create a summary for your article which will entice people to read it. Usually the first sentence of the article will do.
•       Include your About the Author section as well.
•       Copy from the notepad file when distributing.

 
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Keyword Research for Content Ideas

•  Google Adwords Keyword Tool –      https://adwords.google.com/select/KeywordToolExternal
• Use Regular Google Search Engine
• Free Wordtracker Keyword Tool –      http://freekeywords.wordtracker.com/
• Google Insights   http://www.google.com/insights/search/
•  SEO Logs Keyword Difficulty Tool  –      http://www.seologs.com/keyword-difficulty.html
• Google Searches    1> all intitle:your keyword search  2> "your keyword search"

Article Marketing Overview

•        Write informative articles that help build credibility, drive targeted traffic, and increase search engine rankings.
•        Articles increase your online exposure by placing your articles on high traffic, high authority websites
•        You are simply providing information that people are seeking.
•        At the end of the articles include a link to your website.

How To Write Articles

•     Include a catchy keyword rich title for the article.
•     Try to write at least 3 and around 5 short paragraphs. Shorter paragraphs will increase the chances of the article being read.
•     Provide good, solid content to the readers.
•     How To Articles, Bulleted Points, etc. do really well as far as getting people interested in reading.

Article Resource Box

•        At the end of the articles make sure you include an about the author bio (resource  box).
•        Should be around 200 characters or one or two sentences.
•        Include an offer or enticing reason for them to visit your website.
•        Include an anchor text link going back to your website for maximum SEO benefit.
•        Here is an example of a good resource box

•        Here is the HTML version of the resource box.  Anupa is an Internet Marketing consultant and small business coach. Discover how you can make money online as    quickly as today by  visiting http://www.FastCashCounts.com where  you can download the free step-by-step video training series now     HTML Link Code: <a  href="url">Link text</a>
•        Research other article directories and browse the top performing articles for ideas on content to write about.
•        Use keyword research to identify articles to write on.
•        You can write one article per keyword phrase most of the time.

 
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The act of publishing and marketing information in way to improve search engine understanding of

website content.

***Arguably the best marketing strategy ever as it enables you to reach unlimited people with even

the smallest budget.***

•        The only three main search engines to worry about are Google, Yahoo, and BING.
•        Currently Google receives 75% of all searches.
•        Believe it or not YouTube even receives more searches than Yahoo and BING now.

Google is powerful so you need to focus your efforts around them related to SEO.

•        Search engines make money with advertising and they get people to perform searches by providing relevant results to their users.
•        If someone types in Titleist golf club into a search engine the expected result is that.
•        The users don’t want to come to a page that has information on Calloway golf clubs or even worse a page related to golf bags or golf balls.
•        Search engines have a vested interest in providing the best results possible.
•        You need to make your pages and your website as relevant as possible.
•        There are several different on page optimization factors that you can do to make your pages search engine friendly and more relevant for the search engines.

•        Put Yourself In Your Customer’s Shoes
•       What problem does my product (or service) solve for my typical customer?

•        See What People Are Already Searching For To Find Your Website
•       Google Analytics, Webalizer, Awstats (Cpanel)

•        Consider Related Keywords
•       Pet Supplies – Dogs, Cats, Birds

•        Adwords Keyword Tool
•       Adwords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal)
•       Search Within Competitor Websites For Their Keywords
•        Run Google Searches
•        BING Search
•       Related Searches On Right Side
•        Google Insights (http://www.google.com/insights/search/)
•        Google Trends (www.google.com/trends)
•        Competitor Websites
•        Remembers Plurals and Synonyms
•       auto parts (car parts, automobile parts)
•        Merged and Hyphenated Words
•        Misspellings
•        Add Keyword Modifiers
•       Buy Nintendo Wii, Cheap Pet Supplies, Best Price Motorola
•        Remembers Plurals and Synonyms
•       auto parts (car parts, automobile parts)
•        Merged and Hyphenated Words
•        Misspellings
•        Add Keyword Modifiers
•       Buy Nintendo Wii, Cheap Pet Supplies, Best Price Motorola

Below list the sections we need to deal with web design for optimization

•        Title tags
•        Meta tags
•        Header tags
•        Internal link structure
•        URL structure
•        Structure of content.
•        Title tags are the single most important on page ranking factor out there.
•        <title>Your Keyword-Rich Title</title>
•        Should have the exact phrase you are trying to rank for.
•        The exact main keyword phrase should be at the very beginning. SE read left to right.
•        You should repeat the keyword phrase or a plural/singular version of it.
•        Keep in mind that singular and plural keyword phrases come up differently in the search engines.
•        For example: laptops and laptop produce totally different results. So you want both in your title tag.
•        Sample of good title tag:

              Dog Collars - Find the Best Dog Collar for Your Dog

              Weight Loss – Your Source for Weight Loss Tips

•        Meta tags including the meta keywords and the meta description have a very minimal part of making you rank high in the search engines, BUT they should be used!
•        Your meta description is especially important because it is what the search engines will typically pull from in the search results.
•        You need to include your main keyword phrase for the page in there and a call to action.
•        The meta tags should be used very carefully, but it should only include the pages main keyword.
•        Examples of good meta descriptions:

                Get in touch with a Tulsa, Oklahoma chiropractor that this both trustworthy and reliable.

                Working Capital Financing - What is working capital financing? Working capital financing is the lifeblood of your growing business.

<HTML>
<HEAD>
<TITLE>Working Capital Financing</TITLE>
<META NAME="keywords" CONTENT="Working Capital Financing">
<META NAME="description" CONTENT="Working Capital Financing - What is working capital financing? Working capital financing is the lifeblood of your growing business. If you have commercial real estate and income producing equipment, you can obtain a working capital loan that can help pay down credit lines or accounts payable thus paving the way for growth opportunities. What is the typical loan amount and terms?">
<link href="App_Themes/Main/Main.css" type="text/css" rel="stylesheet"> </HEAD>

•        Header tags, after title tags are extremely important to your on page SEO.
•        In the HTML they look like this: <h1>, <h2>, <h3>, <h4>, <h5>, and <h6>

•        For example the <h1> typically generates the largest font so it is the most important one that the search engines look at.
•        The header tags act like headlines on your web page.
•        Your header tags should look natural. They would be like sub-headlines on your page.
•        For example:

<h1>Your Source for WSU Cougars Gear</h1>

                Article…………goes…………..here…………

                Article…………goes…………..here…………

                Article…………goes…………..here…………

<h2>Buy WSU Cougars Gear and Save!</h2>

                Article…………continues…………..here…………

                Article…………continues…………..here…………

•        Your website should be easily spidered by the search engines.
•        Your internal links should be text based links.
•       www.petronic.com
•        You need to use anchor text when you link into pages within your website. The keywords should be part of the link. For example:  <a href=http://www.yourdomain.com>Chicago lawyer</a>

•        You should have no more than two links from your home page to your internal pages.
•        Use a sitemap and an RSS feed if possible.
•        The sitemap contains all of your links.
•        Sitemap links are all text based URLs that basically helps the search engines spider and pick up all of your content all at once.
•        Your URLs or links should contain your main keywords in it. For example
•        www.yourdomain.com/miami-pest-control
•        www.yourdomain.com/wilson-tennis-rackets
•        Use the permalinks from Wordpress to do this.
•        Name your HTML files in your web editor. Do this on your future links and pages.
•        Your articles on your site should contain your main keywords near the beginning of them.
•        Articles should be broken apart with the header tags in between.
•        You should try to include your main keyword once or twice in the first paragraph and place it anywhere that makes sense in the next paragraphs.
•        Try to include your main keyword in the last paragraph of the article.
•        Perfect Keyword Density is a Myth!
•        Don’t get caught up in keyword density with your articles at all.
•        Write for humans and not for search engines and the search engines will appreciate your content.
•        Write unique and relevant articles.

          Target 1 keyword phrase per article

 
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