1. Use PLR (Private Label Rights Software)
   1. You can buy it for a fairly low cost online.
   2. You can find free PLR software online.
      1. IM Buzz Software
      2. Search for PLR software, free PLR software, or rebrandable.
2. Have the software created for you.
   1. You can outsource this part for a low cost.           
      1. www.getafreelancer.com
      2. www.elance.com
      3. www.guru.com

Think of software applications that would help people in your niche market.

 
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1. You can take an article and convert it into a software format that will work.
2. Download WebsiteZipPacker 1.3 (Free Software)
   http://www.spadixbd.com/wsz/
3. Install WebsiteZipPacker 1.3.
4. Download Free HTML Edito- r Kompozer

                http://kompozer.net/download.php

1. Install Kompozer Software.

Open both software programs.

1. Open article on your computer.
   1. The article can be an article you wrote or PLR content.
2. Open HTML Editor (Kompozer) and Copy and Paste the article into the file.
3. Add in a link to your site at the top of the article and a good call to action.
4. Add a link and a call to action at the end of the article.
5. Save the HTML file.

 
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Selling software on the web is an increasingly complex and competitive task, and the past few years have seen many programmers and developers trying their hand at it. Many of them walk away disappointed a few months or years later, but some manage to significantly subsidise their income. The lucky few are those who are successful enough to leave their old jobs, and follow their dreams.

The reality is that having the perfect software to sell just isn't enough. If you're a one person show, then chances are that you're not capable of writing your software, managing technical support and development, setting up a good website, running the day to day aspects of your business, handling all the email and phone calls... and that's before you even think about getting the software "out there" and doing some serious marketing! Software marketing has never been so important. There is good news, though - you've come to the right place. This website is a comprehensive source of free articles and advice for software authors and developers. Whether you're looking for shareware marketing strategies or general small business management advice, we have what you're looking for.  Covering everything from search engine optimisation (or optimization) to website navigation and the product life cycle.

Below steps will highlights one of the traditional way of Software Marketing:

1. You can quickly create or take existing software that has rights and distribute it online for viral traffic and incoming backlinks.
2. Create a special software file for submission to the software directories.
3. You submit the software to the software directories.
4. The software directories publish your software and link into your website.

The software is branded with your links and information on them.

 
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